For Erdman Law Office I was asked to create a brand from the bottom up, as my client had recently opened up their own law firm, and was looking to create a classy, professional, and business-like brand identity that would be timeless, so that she would not need to re-brand for years to come.

 

With this information, I took the color palette that she requested, as well as the style she had indicated she was looking for, and came up with an indesign spread of about 8 different logos of different styles. I had created an array of logos that were specifically text heavy, logo heavy, a monogram style, and a few others, so that we could determine the style she liked best. 

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After deciding on a text heavy logo, much like the style of other Law Firms, I made several revisions, until we landed on the one that she liked the best. 

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We took a look at font choice, and decided on a modern serif font, that said "professional" but also brought about a very modern feel. The font was a perfect blend of the two worlds.

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With the logo itself was completed, after many rounds of revision,  I completed the other assets to the brand, created a Brand Guidelines PDF for my client, and then got to work on the website, that I designed on square- space.

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After the grid and layout of the website was designed, as well as all of the pages, quality photos were placed, and filler text was inserted until she was ready to enter in her information and pricing. 

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Thanks ELO for giving me the opportunity to create a beautiful, and professional brand identity, and website for what will be a truly successful business! I can't wait to work with you in the future! 

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